The former “counterculture” symbolized by jeans
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introduction
The former “counterculture” symbolized by jeans
The flower movement that sprang up in the late 1960s was called the counterculture.
It is a rebellion of young people who have been forced into the traditions created by adults and the existing main culture. In other words, it was a culture for people to create and enjoy themselves, not adults.
Such counterculture has a great influence on art, movies, music, fashion, etc. Denim was one of the symbols. In other words, denim at that time was a subculture, not yet the main culture.
Nonetheless, it is certain that denim became extremely popular with young people at the time.
Jeans were an important counterculture item in fashion. To wear jeans is to refuse to be a mature adult,
It was a desire for eternal youth, a symbol of freedom and anti-authority.
The counterculture symbolized by jeans reached its heyday in the 1960s and 1970s. It was the baby boomers in the United States and the baby boomer generation in Japan who were born after the war.
"The birth of jeans"
Work pants made for miners working in mines in 1873 are said to be the beginning of the history of 501.
Levi Strauss, who came to San Francisco, USA in 1853 as an immigrant from Germany, opened a general merchandise store. We devised canvas work pants for miners.
After that, the fabric changed to denim at the request of the workers, and he repeated trial and error to create durable pants. I got
They jointly obtained a patent on them. "Jeans" was born at this moment, and "501" was officially born with the adoption of the lot number in 1890.
Then, until the early 1900s, jeans were popular as workers' clothes, and now they are so widely known as a standard fashion item that it is hard to believe that they were workers' clothes.
1950s-Movie Stars and Jeans
james dean
In the 1950s, young people in Japan saw James Dean wearing jeans on movie theater screens, and were fascinated by Marlon Brando, who went on a rampage on a motorcycle in a black leather jacket, boots and jeans. In music, I admired the coolness of Elvis Presley dressed in jeans.
An actor who rebelled against society by coolly wearing Lee Riders, representing post-war America, and is still talked about today. Wearing 101 riders in the movies "Rebel Without a Cause" and "Giants", the drizzler jacket has also become an icon. Having died at the young age of 24, he became a star symbolizing youth.
1950s-Movie Stars and Jeans
Marlon Brando
Marlon Brando sparked the popularity of jeans among young people. Wearing a 501 leather jacket and rampaging around on a motorcycle, it created sympathy for the impulses and rebelliousness of young people, and jeans began to be worn all together (adults were opposed).
Marilyn Monroe also wore jeans, and jeans became popular among women as a fashion item.
Hippie fashion emerged in the late 1960s and 70s.
From the late 1960s to the 1970s,
Hippie fashion born by young Americans has appeared. Among them, jeans were favored as a symbol of freedom and rebellion, and wide pants, baggy pants, and bell- bottoms (bootcut) became popular.
Women also loved jeans, and unisex fashion with long hair for men became a symbol of youth culture.
After that, with the end of hippie, punk fashion appeared.
The fashion of intentionally tearing jeans was born, and the characteristic that it can be used even if it is damaged has led to modern damaged jeans.
